Develop the body
you desire

Execution with specificity and precision.  Be as specific and as precise as you can be in your health and fitness goals to achieve the body you want.



To many it’s just a workout and a diet, but it goes beyond that.  The foundation of a strong body and mind is built on how you use it and what you feed it.  In order to become a peak performer,  you have to take control of all the areas in your life that make you a better and stronger person.  Mentally, Emotionally, Spiritually, Physically. Physical fitness is important on so many levels.  Are you ready to take your life into your own hands and build the body and future that you desire?

Who wants to change
Change requires a fearless commitment. What are the consequences if you don't make a change today?
Who wants to be healthy
Imagine not being healthy enough to attend your children's wedding.
Who wants to be strong
Imagine not being strong enough to play sports with your kids and grandkids
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In this fitness program you will learn how to transform your body into exactly what you desire. There is nothing you can't accomplish with the proper nutrition and training plan. In 90 days or less you will have more self control, confidence, and discipline than you ever imagined.  

We will identify your "why" and set you up for success in every area of your life.  Doing what you've always done has brought you where you are today but now it's time to transcend! Break through your barriers and build your new life!


Sales Letter to Prospect

How often do you hear about people looking for the next quick fix to get in shape, lose weight, put on muscle, and have their dream body overnight?

Unfortunately, all these gimmicks either don’t work, give you temporary results, or cause more harm than good.  

There is no such thing as a one size fits all plan. Cookie cutter programs can introduce you to healthier habits, but in order to make exponential progress, a customized plan should be built for the results you want.

The key to your results will be in

Nutrient dense foods
Traditional hard work
Commitment to the program
Acquiring discipline
Developing daily structure

The greatest reward in striving for a physically healthy body is the first step to personal growth and development.

Your secret to success relies on the commitment you make to your plan and to yourself.  The moment you break that commitment is the moment you stop trusting yourself.

There are no shortcuts
There is no magic pill

Doing the work is the gift. This is where you begin to discover your identity.  Discovering your identity will lay the foundation of becoming your next best version.

By achieving an elite level of fitness, you will acquire the three precise attributes of mental toughness.

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Real mental toughness is about being conscious of your behavior patterns, identifying distractions, and breaking bad habits. A measure of individual resilience when adversity comes your way.

To achieve elite fitness requires a tremendous amount of mental toughness. It may be difficult to define all the traits necessary to achieve elite fitness, but there are 3 that we all know will catapult you to a higher level of achievement.

SELF-DISCIPLINE: to do the things you need to do whether you love it or not.

SELF-CONFIDENCE: having trust in your ability to complete a task and accomplish a particular goal.

COMPLETE FOCUS: Having maximum clarity by eliminating all distractions and breaking bad habits.

Whether you are training at the gym or anything else in life it is important to remember the 3 traits of mental toughness.


Prioritize your body and health, watch it translate into every other area.
When you look good, you feel good, when you feel good, you perform great.
True discipline is doing the things you dislike as if you love it, when the struggle comes, you don't break.
12 week sacrifice to become the person you're meant to be.
Break free from the vices that have been holding you back from achieving long term success.
Purposeful reflection for clarity and vision

Fitness Coaching Includes

Goal setting and planning
12 week daily optimization
Custom exercise and nutrition plan
Workout video and guided workouts
Weekly accountabilitycheck in calls
Overcoming emotional barriers